.png)
Competitor Takeover: The Elm
Poor overall property performance and high operational costs from competitor management company.
Superboost
Pricing & Occupancy Strategy
-Best Practice Listing creation
-Obtaining & Managing Reviews
-Pricing Review
An overseas client contacted us due to low occupancy and poor performance whilst using one of Sydney's premium property management companies. Upon review we saw that they were also being charged for unnecessary operational costs which should have been built in, meaning even less earnings in their pocket.
Our own experience of these providers has been extensive, with many clients feeling they have been forgotten. This is likely due to the pursuit of portfolio growth at mass scale as opposed to the development of robust customer success strategies.
-The operational costs to the client were immediately reduced and the cleaning fee was offset as a guest cost.
-We used our guest referral network to drive enquiry to the listing.
- Unfortunately the last company had only managed to obtain 1 review in 3 months so we developed a high ranking review system to aid conversion.
-Once the review system was cranking we optimised the pricing strategy.
The Elm has obtained both Superhost and Guest Favourite status and continues to be a highly popular option for guests visiting the Mosman area.
"Since Krystina & Neil, and their professional team at Cleary & Co. took over the management of my property, they have secured an impressive occupancy rate of 81%."
.jpg)
